We help space companies craft and execute a wide range of marketing programs to drive awareness, resulting in increased visibility, leads, and thought leadership.
Comprehensive Marketing Services
Set yourself apart from the competition with marketing programs that make a difference.
Marketing strategy
We’ll start with a holistic review of your business goals and value propositions and then identify short and long term goals. We will work with you to identify target audiences and a budget and create a plan to execute toward those goals.
Messaging and branding
We’ll help you develop a concise brand profile, with differentiating key messages, proof points, and use case scenarios. This could also include brand guidelines, brand voice characteristics, and corporate values that would serve as a baseline for the rest of your marketing efforts.
Website development and management
We’ll take a close look at your existing website and identify areas that need improvement. This could include refining messaging, adding customer quotes or video profiles, descriptions of services, additional infographics or animations, blog posts or thought leadership articles to enhance SEO.
PR strategy and outreach
We’ll create a media plan that includes potential announcements, editorial calendars, and various themes for proactive pitches. This will include drafting press announcements, product/service updates, customer wins, and other milestones. With our long-standing relationships especially with the US media, we could serve as the POC, distributing news, arranging interviews, responding to requests for information, securing podcasts, and conducting media training for execs.
Digital / video campaigns
We have experience in creating digital ads and/or short videos to showcase your organization. We’re big believers in the story-telling aspect of connecting emotionally and “showing” your value with potential customers. Video can be leveraged in multiple ways, from sales pitches to events to website and social media.
Webinars, podcasts
We identify sponsored webinar and podcast opportunities and coordinate them for our clients to generate leads and raise awareness. These are a great way for companies to become part of the conversation about key themes in the market and further define the category and their place within it. We will develop compelling key messages for the panel (and conduct media training if necessary) to ensure your message comes across clearly and effectively.
Executive media training
Whether your execs are old pros at speaking engagements and media interviews, or new to the scene, we’ll help them communication your story effectively, stay on message, and nail your key soundbites — with confidence and ease.
Content creation
We’ll tell your story with compelling content. This could include thought leadership articles, blog posts, customer profiles, collateral and other sales tools, corporate videos, newsletters, and presentations. We will develop an editorial calendar and produce regular blog posts to keep your audience engaged, and provide content for social media and other channels. We also ghostwrite articles for C-suite for LinkedIn and industry publications as part of a larger baseline program.
Event strategy and management
We are familiar with all the industry events that are important for players in the space industry to attend (especially key US-based events). We will suggest ways to increase the company’s exposure with speaking engagements, advertising, award programs, VIP events/receptions, and booth displays. We are experts at discerning how to leverage budgets effectively to get the biggest impact from the investment in events.
Crisis communications
While no one likes to think about things going wrong, it’s critical to have an emergency plan that includes step-by-step communication processes to help prepare and navigate through unexpected crises. We have extensive experience devising a playbook to handle these instances, including templates for communications to the internal team, executives, Board of Directors, customers, and social media.
Social media
Beyond just posting updates or news, we’d be strategic about building and growing your social media channels to get more of the “right” followers and thus brand awareness through both paid and organic programs. We can run targeted campaigns on LinkedIn or other channesl for lead gen and other top-of-the-funnel discovery.
Partner/customer communications
We’ll create materials and coordinate approvals with customers and partners, acquire logos, photos, or quotes for blog posts, case studies, videos, and infographics. Having a dedicated person serve as the point person to communicate with your partners and customers adds credibility, ensures materials meet their deadlines, and gets them invested and involved in sharing the news.
Sales tools & lead generation programs
We’ll supercharge your BD department and arm them with the tools to help them succeed. Whether you need presentations, collateral, infographics, swag, illustrations, videos, photography, or something else, we know how to make your space company look polished, capable and credible to prospects.